You should love your logo.

Most people don’t. In a 90 minute live design meeting, we can unlock the right story for your brand. Schedule a call today, and let’s create a logo you’ll love for years to come.

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Why we love logos for home service businesses

We’re a small but mighty crew of logo designers who love what we do. Bright Coal started when our founder, Josh Whiting, realized his favorite part of every ad project wasn’t the ad at all—it was the logo. So he ditched the agency life and built a studio that does one thing really well: logos that people actually love.

After spending years doing nothing but logos, we’ve gotten pretty darn good at it. We’ve helped hundreds of businesses—big, small, and everything in between—look sharp and stand out.

The 1-2 punch for home service businesses looking to grow.

Logo with the words 'Bright Cool' in large white letters on a black background, with a small yellow star above the letter 'i' in 'Bright'.

Home Service Branding

The right brand visuals to help you make the most of your marketing dollars.

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Fencepost and Bright Coal work together to help home service companies win more jobs

Home Service Advertising

Start showing up for the right customers with a proven Local Growth Formula.

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Why work with us

Our live logo design process means you’re part of the creative moment. You get to see ideas come to life in real time and help steer the direction until it feels just right.

We’re not a giant agency (and that’s intentional). You’ll work directly with real humans who know what it’s like to run a small business. When your business wins, you get to pay your people, cover the mortgage, and keep doing work that matters. A strong brand helps you do that, and we’d love to help make it happen.

Meet the Team

  • A young man sitting on stairs in front of a red door with black decorative hinges. He is smiling, wearing a colorful Taco Bell themed shirt, a white cap with green text, a wristwatch, and a wedding ring.

    Josh Whiting

    Founder, Logo Designer

  • A young woman with blonde hair sits in a brown armchair in a modern, cozy interior space with warm lighting, artwork on the walls, and wooden shelves filled with decor items.

    MJ Cisneros

    Studio Manager

  • A young man with a mustache and goatee, wearing a brown knit beanie, a dark T-shirt, and a maroon jacket, standing against a wooden background.

    Ryan Scully

    Logo Designer

  • Woman with long, wavy hair wearing a white hat, white blouse, and black pants, sitting on a park bench with purple and yellow flowers in the background.

    Rachel Baker

    Logo Designer

  • A woman with glasses and braided hair holding a yellow ice cream cone in one hand and a small wooden spoon in the other, standing indoors against a plain background.

    Amber Harris

    Logo Designer

  • A man with dark hair, a mustache, wearing sunglasses, a dark coat, and a denim shirt sitting in front of a wooden wall.

    Mariano Leonczik

    Graphic Designer

  • A smiling woman with curly red hair sitting at a table in a coffee shop, holding a tablet and stylus, with a coffee cup in front of her. The background shows a TV, shelves with books and decorations, and a person working behind the counter.

    Kawehi Sheehy

    Prep Designer

  • A smiling man with short, dark hair and a beard, wearing a tan jacket and black shirt, outdoors with blurred trees in the background.

    Tim Dwyer

    Logo Animator

  • A young woman with long wavy blonde hair and blue eyes smiling while sitting in the passenger seat of a car, wearing a black sweater and a gold necklace.

    Raegan Long

    Administrative Assistant